Or, you can send them to your autoresponder and hit them with a series of follow-up messages. This technique works only if you can originate loans outside of your state (which most originators are allowed to do – if you are not one of these, you can still sell these leads to the numerous mortgage lead companies on the Web).
These are certainly not the only tools available to mortgage professionals, but used effectively, these tools can get you more mortgage leads with much less effort. A few of these techniques really use automation to your advantage. The hardest part is setting up the process up initially. After that, they pretty much runs on their own.