SEO copywriting is a skill with many valuable uses in IM, and one of those uses is to achieve higher search engine rankings. We’ll share some proven writing strategies that you can learn and then put to use right away.
One of the keys to success not only with SEO copywriting, but with other marketing aspects, is to fully know your target market. If you’re teaching people to play guitar, then write articles targeted to how to play guitar. It’s really all determined by how much effort you put into it as well as how you go about your research. It does require a lot of work on your part, however the potential payoff in terms of financial success will make it worth it. Everything rests on keyword research, and your keyword research rests on your market research. Before you can do accurate keyword research, you’ll need to know what matters most to your market. You can actually end-up with a site, or blog, that is optimized for the completely wrong and unprofitable keywords. The degree of success with your copy will depend on having the right, and best, information and keywords. So before you take any step, start looking around and study your market first. Some people also bold the primary keyword phrase in the first paragraph of the content. When you bold a certain word in the content, it automatically draws in the attention of the reader. The reader will consider that to be an important phrase, which it is. It serves to hook the reader’s attention, and you need all the help you can get – so do it. But it is a real on-page SEO factor, maybe not worth a tremendous amount but it will help your SEO. So the take away is to be relevant in all you do, and that will help you more than you realize.
The title of your page is extremely important because it contains your main keywords. Page title and description tags are important as well, so be sure to put each page’s main keywords in those tags. Do not neglect on-page SEO because is certainly contributes to where you will rank. However, overdoing this might land you in trouble. Another term for this is keyword spamming or stuffing, and if Google thinks you’re doing that you’ll get hit hard. Your main keyword should be used just once in the first paragraph, and then a total density of about 3%, generally speaking.